Is Brevo better than Klaviyo?

No. Klaviyo is the better choice for ecommerce teams, earning a 4.6 G2 rating versus Brevo's 4.5, with superior revenue attribution, per-subscriber AI optimization, and behavior-based automation. Brevo excels only for budget-conscious startups seeking a $9/month entry point with basic automation capabilities.

How do Brevo and Klaviyo's pricing structures differ?

Brevo charges based on email volume (starting at $9/month for 5,000 emails) and offers unlimited contacts across all plans, making it cheaper for large contact lists. Klaviyo charges based on active profiles (starting at $30/month for 501ΓÇô1,000 profiles) and includes more advanced features at entry-level pricing. For a business with 5,000 contacts sending 20,000 emails monthly, Brevo's Growth plan ($18/month) would cost significantly less than Klaviyo's Starter plan ($30/month). However, Klaviyo's pricing includes full automation and A/B testing from the start, while Brevo's Starter plan excludes automation entirely. Choose Brevo if you have large contact lists but moderate send volume; choose Klaviyo if you prioritize advanced automation features and can justify higher per-profile costs.

What are the biggest feature differences between Brevo and Klaviyo?

Klaviyo's profile-based architecture and multi-channel revenue attribution give it a structural advantage for ecommerce teams tracking customer lifetime value across email, SMS, and push. Brevo uses a list-based model and lacks per-campaign revenue attribution, making it better suited for volume-focused email campaigns. Klaviyo includes Flows AI for automated workflow setup and per-subscriber AI optimization; Brevo offers AI segmentation only on its Professional plan. Brevo includes landing pages natively (1 on Growth, more on Pro); Klaviyo has no standalone landing page builder. For SMS, Klaviyo's native integration is more mature; Brevo sells SMS credits separately. Brevo's Free tier allows 300 emails daily; Klaviyo's Free tier caps at 500 emails monthly, making Brevo more accessible for high-volume senders on a budget.

How difficult is it to migrate from Brevo to Klaviyo?

Migration from Brevo to Klaviyo is straightforward for contact data but requires workflow rebuilding. Both platforms support CSV import and API-based data transfer, so your contact lists, segmentation data, and basic subscriber attributes move cleanly. However, Brevo's automation workflows do not port directly to Klaviyo's Flows systemΓÇöyou must manually recreate multi-step sequences, triggers, and conditional logic in Klaviyo's visual builder. Email templates can be exported as HTML and re-imported, though you may need to adjust responsive design elements. The process typically takes 1ΓÇô3 weeks depending on automation complexity. Klaviyo's onboarding team can assist with data mapping, but the workflow rebuild falls on your team. If you have 10+ active automations, budget additional time for testing and validation before going live.

Which tool has better integrations and customer support?

Klaviyo offers 350+ integration data sources with seamless connections to Shopify, WooCommerce, and BigCommerce, enabling real-time data sync across your entire tech stack. Brevo provides 150+ integrations with the same core ecommerce platforms but fewer third-party connectors overall. On support, Klaviyo includes standard support on all paid plans with email assistance, though users report slow response times. Brevo offers email support on Starter and above, with a dedicated Deliverability Specialist available only on Professional ($499/month). For integration breadth and native multi-channel capabilities, Klaviyo's 350+ sources give ecommerce teams significantly more flexibility to connect CRM, analytics, and fulfillment tools without custom API work.

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Brevo vs Klaviyo: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Brevo From $9/mo

Klaviyo From $30/mo

Quick answer: Klaviyo wins for ecommerce teams prioritizing revenue attribution and behavior-based automation. It offers a 4.6 G2 rating with native multi-channel flows and per-subscriber AI optimization, though it starts at $30/month versus Brevo's $9/month entry point.

Klaviyo dominates ecommerce marketing automation with superior revenue tracking Klaviyo wins

Klaviyo's profile-based architecture and built-in multi-channel revenue attribution make it the stronger choice for ecommerce teams that need to measure campaign ROI directly. Brevo offers better affordability and more SMS flexibility, but Klaviyo's Flows AI and per-subscriber winner selection deliver measurable revenue impact that justifies its premium pricing for growth-focused retailers.

Verdict Scores — How we score →

Feature Comparison

Feature	Brevo	Klaviyo
A/B & Multivariate Testing	Yes A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter.	Yes A/B and multivariate campaign testing; automated winner-sending to each subscriber individually via Campaigns AI; Smart Send Time optimization.
AI-Powered Features	Yes AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+.	Yes K:AI suite includes Smart Send Time, AI subject lines, Flows AI, Campaigns AI for per-subscriber winner selection, predictive segmentation, and AI Customer Agent.
Audience Segmentation & Personalization	Yes Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans.	Yes Real-time dynamic segments using any data point across all time; 350+ integration data sources; AI-suggested segments; personalized product recommendations in emails.
Contact & List Management	Yes Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported.	Yes Profile-based architecture (not list-based); CSV import, API, and 350+ integrations; active profile limit determines pricing; suppression and compliance tools.
Deliverability & Spam Tools	Yes 99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only.	Yes Automated sending reputation repair; Smart Send Time; DKIM/SPF/DMARC authentication; dedicated IP available on Enterprise plans.
E-Commerce & CRM Integrations	Yes Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM.	Yes Native Shopify, WooCommerce, BigCommerce integrations; purchase-triggered flows; per-campaign revenue attribution; built-in B2C CRM with full customer profiles.
Email Builder & Templates	Yes Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free.	Yes Drag-and-drop editor plus HTML; 160+ customizable templates; AI-generated on-brand templates and subject lines; mobile-responsive previews.
Landing Pages & Signup Forms	Yes 1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free.	Yes 70+ customizable web form templates (popup, embedded, flyout); no standalone landing page builder; forms with A/B testing and AI-optimized display timing.
Marketing Automation & Workflows	Yes Visual workflow builder with multi-step drip sequences; unlimited workflows on Standard+; Free plan supports up to 2,000 contacts in automation.	Yes Flows (visual automation builder) with unlimited steps; behavior, purchase, and date-based triggers; Flows AI for faster setup; cross-channel flows (email + SMS + push).
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration.	Yes Native SMS marketing (credit-based, 20+ countries); mobile app push notifications; K:AI Customer Agent for 24/7 automated conversations; no native social posting.
Reporting & Analytics	Yes Basic open/click reporting on Starter; advanced click heatmaps, geography, device reports, and AI send-time analytics on Standard+.	Yes Built-in multi-channel revenue attribution (last-touch); email campaign performance metrics; customer lifetime value and product analytics dashboards; benchmarks by industry.
Transactional Email & API Sending	Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate.	Yes Transactional-style flows (order confirmations, shipping updates) via automation; no dedicated transactional SMTP relay product separate from marketing emails.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Brevo

Pros

User-friendly interface with a clean design, making it accessible for beginners

Ease of integration and a user-friendly interface for marketing needs

Convenient and efficient email marketing capabilities, including automation and customizable templates

Easy setup that makes email marketing efficient and hassle-free

Cons

Limited features, especially in template flexibility and automation capabilities, which hinder effective marketing

Limited features in design and automation capabilities, considered a notable drawback

Limited customization, making creative marketing and complex workflow management difficult

Steep learning curve for beginners, making initial setup and navigation challenging

Klaviyo

Pros

Extremely user-friendly, making it easy to organize campaigns and use features

Powerful automation that makes email marketing efficient and engaging

Easy integration with other platforms enhances marketing campaigns

Seamless integrations with platforms like Shopify and Zapier

Cons

Expensive, which can be a barrier for beginners

Missing features, especially in SMS and search functionality

Steep learning curve requiring time to fully understand

Poor customer support with slow responses and limited availability

Pricing

Brevo

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$9/mo	$8/mo
Growth	$18/mo	$16/mo
Pro	$499/mo	$449/mo
Enterprise	Custom	—

Klaviyo

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$30/mo	$30/mo
Growth	$45/mo	$45/mo
Enterprise	Custom	—

Ratings & Reviews

Brevo

4.5/5 G2 · 2,540 reviews

4.6/5 Capterra

Users consistently praise the platform for its ease of use and intuitive interface, making it accessible even for those without technical backgrounds. The all-in-one capabilities for email, SMS, and automation streamline marketing efforts, allowing for effective campaign management. However, some users note that advanced customization options can be limited, which may restrict more complex workflows.

Klaviyo

4.6/5 G2 · 1,321 reviews

4.6/5 Capterra

Users consistently praise Klaviyo for its ease of use and powerful segmentation capabilities, which allow for highly targeted email marketing. The platform's seamless integration with Shopify enhances its functionality, making it a preferred choice for eCommerce businesses. However, many users note that the pricing can become expensive as contact lists grow, which may be a concern for smaller businesses.

Who Should Choose Which?

You are an ecommerce marketing manager at a mid-size Shopify store focused on maximizing customer lifetime value. Your team needs to track which campaigns drive actual revenue, automate post-purchase flows (order confirmations, shipping updates, replenishment reminders), and segment customers by purchase behavior in real time. Klaviyo's native revenue attribution, unlimited automation steps, and 350+ integration data sources let you build sophisticated behavior-triggered campaigns without developer support. The profile-based pricing scales predictably as your customer base grows, and K:AI's per-subscriber winner selection ensures every customer receives the most effective version of your campaign.

You are a marketing operations lead at a bootstrapped startup or small business testing email and SMS channels on a tight budget. Your immediate priority is launching campaigns quickly with minimal setup friction, not building complex multi-step automations. Brevo's $9/month entry point, free tier supporting up to 2,000 contacts in automation, and native SMS/WhatsApp channels (with credits sold separately) let you experiment across channels without enterprise-level commitment. The drag-and-drop builder and AI content generator make campaign creation accessible to non-technical team members, though you'll outgrow the platform's automation capabilities as your business scales.

Bottom Line

Klaviyo is the better choice for ecommerce teams that need revenue attribution and sophisticated behavior-based automation at scale.

Visit Brevo → Visit Klaviyo →

Related Comparisons

Frequently Asked Questions

Is Brevo better than Klaviyo?

No. Klaviyo is the better choice for ecommerce teams, earning a 4.6 G2 rating versus Brevo's 4.5, with superior revenue attribution, per-subscriber AI optimization, and behavior-based automation. Brevo excels only for budget-conscious startups seeking a $9/month entry point with basic automation capabilities.
How do Brevo and Klaviyo's pricing structures differ?

Brevo charges based on email volume (starting at $9/month for 5,000 emails) and offers unlimited contacts across all plans, making it cheaper for large contact lists. Klaviyo charges based on active profiles (starting at $30/month for 501ΓÇô1,000 profiles) and includes more advanced features at entry-level pricing. For a business with 5,000 contacts sending 20,000 emails monthly, Brevo's Growth plan ($18/month) would cost significantly less than Klaviyo's Starter plan ($30/month). However, Klaviyo's pricing includes full automation and A/B testing from the start, while Brevo's Starter plan excludes automation entirely. Choose Brevo if you have large contact lists but moderate send volume; choose Klaviyo if you prioritize advanced automation features and can justify higher per-profile costs.
What are the biggest feature differences between Brevo and Klaviyo?

Klaviyo's profile-based architecture and multi-channel revenue attribution give it a structural advantage for ecommerce teams tracking customer lifetime value across email, SMS, and push. Brevo uses a list-based model and lacks per-campaign revenue attribution, making it better suited for volume-focused email campaigns. Klaviyo includes Flows AI for automated workflow setup and per-subscriber AI optimization; Brevo offers AI segmentation only on its Professional plan. Brevo includes landing pages natively (1 on Growth, more on Pro); Klaviyo has no standalone landing page builder. For SMS, Klaviyo's native integration is more mature; Brevo sells SMS credits separately. Brevo's Free tier allows 300 emails daily; Klaviyo's Free tier caps at 500 emails monthly, making Brevo more accessible for high-volume senders on a budget.
How difficult is it to migrate from Brevo to Klaviyo?

Migration from Brevo to Klaviyo is straightforward for contact data but requires workflow rebuilding. Both platforms support CSV import and API-based data transfer, so your contact lists, segmentation data, and basic subscriber attributes move cleanly. However, Brevo's automation workflows do not port directly to Klaviyo's Flows systemΓÇöyou must manually recreate multi-step sequences, triggers, and conditional logic in Klaviyo's visual builder. Email templates can be exported as HTML and re-imported, though you may need to adjust responsive design elements. The process typically takes 1ΓÇô3 weeks depending on automation complexity. Klaviyo's onboarding team can assist with data mapping, but the workflow rebuild falls on your team. If you have 10+ active automations, budget additional time for testing and validation before going live.
Which tool has better integrations and customer support?

Klaviyo offers 350+ integration data sources with seamless connections to Shopify, WooCommerce, and BigCommerce, enabling real-time data sync across your entire tech stack. Brevo provides 150+ integrations with the same core ecommerce platforms but fewer third-party connectors overall. On support, Klaviyo includes standard support on all paid plans with email assistance, though users report slow response times. Brevo offers email support on Starter and above, with a dedicated Deliverability Specialist available only on Professional ($499/month). For integration breadth and native multi-channel capabilities, Klaviyo's 350+ sources give ecommerce teams significantly more flexibility to connect CRM, analytics, and fulfillment tools without custom API work.